A four-page custom website, designed with intention.
The Soft Build is a beta website experience created for brands in an in-between season, not brand new, not fully expanded, but ready for something more grounded than DIY.
This is a soft, strategic build.
A place for your work to live beautifully, without overwhelm or excess.
Designed with the same care, storytelling, and visual language as our full web experience
crafting a online home for the dreamers, artists & creative souls
[ the beta offer ]
[ 3 spots left ]
Clary Template
What’s Included:
5-page semi custom Showit website
(typically: Home, About, Services, Contact, etc, refined together)
◦ Website creative direction
We focus on flow, hierarchy, and storytelling, not just aesthetics.
◦ Responsive design
Designed intentionally for both desktop and mobile.
◦ Third-party integrations
Contact forms, email sign-ups, booking links, seamlessly connected.
◦ Basic SEO setup
Built thoughtfully to support discoverability.
◦ Recorded walkthrough video
So you feel confident updating your site long after launch.
◦ 1 round of revisions
To soften, refine, and align the final details.
Details
The Template room
Stillground Template
[ view demo ]
[ view demo ]
Still Ground is where minimalism meets intention.
Elegant in structure, refined in detail, and editorial in its rhythm. Every section is considered. Every transition feels seamless. It’s a template that understands restraint, and uses it beautifully.
For the creative who values clean lines, strong composition, and a brand presence that feels quietly powerful.
Clary is rooted in warmth and intention.
Inspired by rustic textures and documentary storytelling, this template is designed to feel human, intimate, and deeply connected.
Soft structure. Thoughtful typography. Layouts that let emotion lead.
For photographers who care more about feeling than perfection, and want a website that reflects that same grounded beauty.
The Brand Mini, £700
For brands craving visual clarity alongside their website.
Includes:
Mini brand direction, Logo suite (primary, secondary, submark), Curated colour palette, Typography styling
Perfect if your brand feels almost there , Just needing a little structure and softness to support your site.
Optional Add-ons
Investment: £1,289
Timeline: 1–week
Availability: Limited beta spots only
This pricing reflects early access while we gather testimonials and refine the experience. Once beta spots are filled, this offering will shift.
Timeline + Investment
“From the very beginning, the process felt gentle and considered. Our brand and website now reflect the heart of our work in a way we didn’t know was possible. It feels honest, warm, and timeless, a space we’re proud to invite our clients into.”
( Kaitlyn Nicole Photography. )
( Lizzy Kova Photo )
"Working with chloe felt like being truly seen. Every detail was thoughtful, intentional, and deeply aligned with my work. My brand finally feels like me, calm, elevated, and rooted in story.”
( Allison + Murry Photography )
“This experience went far beyond design. Chloe created something that feels lived-in and soulful, while still being incredibly strategic. Every touchpoint feels intentional, and our brand finally feels like home.”
( Jessie Morgan Photo + Film )
The Journey We’ll Take Together:
Once you reach out, you’ll receive a short inquiry reply and next steps. This isn’t about proving readiness, it’s about feeling aligned.
If The Soft Build feels like the right fit, we’ll confirm your spot, timeline, and send over your welcome details.
You’ll receive a thoughtful questionnaire and website copy planner designed to help you reflect, not overwhelm.
We’ll explore:
where your brand is now
what this season is asking for
how your website needs to function and feel
From here, I shape the creative direction and structure for your site with flow, hierarchy, and story, before design begins.
Design in Motion
With direction set, I begin designing your four-page Showit website. This is a focused, immersive phase,
where your story starts to take form visually:
layouts are crafted intentionally
space is honoured
every detail is designed to feel calm, clear, and considered
You won’t need to check in constantly, this is where you get to trust the process.
Softening the Details
Once your site is ready, you’ll receive your first walkthrough. You’ll have one round of revisions to:
refine language
adjust flow
soften visuals
ensure everything feels aligned
Think of this as polishing, not reworking.
A Confident Beginning
After refinements, your site is prepared for launch.
You’ll receive:
a recorded walkthrough video
guidance on updating your site with ease
we'll also connect your domain and integrations if needed.
This is where your site becomes yours, steady, beautiful, and ready to hold your next season.
The Handover
Inquire + Alignment
Discovery + Direction
The Refinement
The Build
This is a beta experience, but the care is not diluted.
Every project is still crafted slowly, intentionally, and with full presence.
Spots are limited so the work can remain intimate and thoughtful.
( Inquire Now )
Hi, I'm so happy you 're here
Tell me about your vision, your season of growth, and what’s feeling ready to evolve. This is the first step toward a website that feels aligned, intentional, and entirely yours.
Thank you wanting to be apart of our beta phase, well be in touch with 48 hours with all the dreamy next steps.
chloe
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